Cherryl Si, the “I Am a Changemaker” top awardee, discussed Social Entrepreneurship and introduced her own Social Enterprise, Route +63 Travels, to KSearch employees on April 3 as part of their Knowledge Enrichment Program.
Cherryl started the discussion with the general definition of Social Entrepreneurship. It is defined as the process of devising innovative solutions to crucial social problems. According to her, a social enterprise is any organization that runs like a business and practices the Triple Bottom Line business theory. It operates with the ultimate goal of achieving the three bottom lines - profitability, social equity and environmental sustainability.
She has shared with the group that there are a numerous groups in the Philippines claiming that they are a social enterprise. To distinguish a social enterprise from any other corporation, the Social Enterprise Bill defines the former as any organization that is engaged in providing goods and services with a mission to improve societal well-being of its primary stakeholders - the marginalized sectors of society.
With an interest in travel and a passion to help alleviate the present living conditions of the poor, Cherryl, together with 4 other development professionals, founded Route +63 Travels. Route +63 Travels is a social enterprise committed to promote the Philippines and contribute to local development initiatives through tourism. Believing in the ability of tourism to contribute to economic growth, the group works in close partnership with local communities to help them generate income and implement local projects. Route +63 does this by organizing tours that bring travellers to various local destinations to promote awareness on Philippine culture, people, products, investment opportunities, environment and biodiversity.
Cherryl concluded the discussion by sharing with the group the different kinds of purpose-driven tours and activities they organize for both foreign and local travellers. Organizing tours that support social, cultural and environmental causes, Route +63 believes their tours can help travellers appreciate what Philippines has to offer.
Reported by: Evie Galera, Associate Consultant
ICT Practice Area